About Me
Nice to meet you! I'm Maia Natanzon
I’m an educational psychologist with over 8 years of experience across customer experience, training, and learning design. I work with teams and customers to build learning that actually helps people do their jobs better — with more clarity, confidence, and impact.
I came to this work because I believe learning can transform performance when it’s designed with intention: not by adding more content, but by understanding how people think, feel, and behave at work.
What Makes My Approach Different
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Learning designed for how people actually work: I design learning based on real behaviors, real constraints, and real feedback, so it fits how people actually work, not how processes look on paper.
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Evidence‑informed: My background in educational psychology grounds every decision. Methods aren’t chosen because they’re trendy, but because they work.
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Creativity & tools: I use visual and interactive tools (Genially, Rise 360, Storyline) to make learning clear, engaging, and memorable - without unnecessary complexity.
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Startup savvy: I understand fast-moving environments, limited resources, and constant iteration. I’ve partnered with startups and growing companies, so I design learning that’s practical, adaptable, and aligned with business reality.
Why It Matters
Because when learning is well designed, retention is higher, onboarding is shorter, customer satisfaction rises, and your team feels more confident. That’s where learning turns into real business impact.
Who I Work With
Startups & scale‑ups in Tel Aviv and beyond who want training and customer education done with intention. Companies who value culture, learning, clarity, and results.
My Offerings
I help teams turn potential into performance through learning & development, product enablement, and customer education that works in real life.
If you’re a startup or scale-up, let’s build learning that supports growth and long-term success.
Custom Online Courses
I design tailored e-learning and blended courses aligned with your business goals.
Whether you’re developing soft skills, technical skills, or behavioral capabilities, I create learning experiences grounded in educational psychology, adult learning principles, and creativity.
Product enablement
I design product enablement programs that help people feel confident using tools in their day-to-day work.
Using interactive guides, micro-courses, and AI-powered practice agents, I connect learning directly to real tasks, helping teams become productive faster and reducing unnecessary support requests.
Customer Education
I design customer education experiences that help customers become confident, independent users.
Instead of explaining features, I focus on helping customers understand when and why to use your product. Through interactive learning, guided practice, and AI-driven support, customers gain clarity, reduce friction, and build trust with your product over time.
